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After LeBron James was selected first overall in the June 2003 NBA Draft, Nike signed LeBron James to a $90 million contract before he ever set foot on a professional hardwood court. What could’ve been deemed a premature action is now considered one of the shrewdest business decisions in Nike’s history. Now in his eight season, LeBron James has racked up achievements and awards alongside a growing sneaker following since the inception of the first LeBron signature shoe – the Nike Air Zoom Generation. Each new season brought along a new numbered design that carried its own design concept and aesthetic inspiration, with compounding technological advances further raising the bar that only Nike is capable of surpassing.